It's "human" to want to spoil someone else's reputation in order to carry out some sort of agenda. I have been on LB for over a year now, and I have noticed certain users siding with certain vendors, with reviews on the borderline with propaganda (do they get a discount or what?). And then when I happened to try the same vendors I experienced delays, dull products and not so great manners. Similarly, there's the plan to put dirt on other quality vendors in order to favour their besties (and obtain even greater discounts, perhaps.) As someone else pointed out in this thread, it's almost a point of honour, it means you guys are doing very well and have competitors.